Watch out, this rub really is the most powerful stuff! The mecca of all-purpose rubs, this spice blend turns your cow into WOW! Perfected over 12 years on the competition trail, this rub made Rod a national barbecue champion and the best brisket cook in the country. With a base of salt and pepper, this rub has just the right amount of garlic and chile powder to make the perfect blend for beef brisket and other large cuts.